People can easily take photos using their smartphonesfor personal and commercial use. These photos require editing and alteration to enhance their appearance before use. Also, for the photographers, there is always a need to ensure that the background and the borders of the photos are perfect. Although people can access photography devices, the images captured by these devices cannot be used without some alteration to improve their appearance. Therefore, there is a need for regular editing of these images to improve their quality. At Clipping Photo India, we have a team of experts to help you achieve the goal through Photo retouching.

Photo retouching is also called airbrushing because it entails manipulating images to change their looks or appearances. For instance, if we have a human photo, retouching might entail erasing excess pimples in their faces, and making ruddy complexions appear even among others. Photo retouching can either be simple or complex, depending on the needs of the customers. Complex photo retouching can be in the form of making the image appear slimmer or morphing more than two images seamlessly.

Generally, with photo retouching services, we will alter your images through globalized adjustments such as color correction. Photo retouching aims at polishing an image to perfection. The primary elements that need adjustment include white balance, cropping and color profiling before adjusting to other complex elements. After the process, our experts can cover to limitations of the cameras by covering all the issues that affect the appearance of the image. One of the most utilized software is Photoshop. However, we have many other software that can be used in photo retouching. With our professionals, we are able to change elements such as contrast, brightness, color tone, light exposure and other essential details.

What do we Actually do as a Photo Retoucher?

Photo retouching is an important aspect for everyone. Online retailers and photographers are the main beneficiaries of this service, not forgetting the marketers and modeling agencies who require well-polished quality images. Our experts operate using advanced computer imaging software to change the appearances of the image. Such changes include sharpening the images or even causing the photos to look blurry. Making the photos look blurry and sharpening the image that are the most anticipated results of photo retouching.

Besides making an image sharp or blurry, we also perform other techniques such as making the photo appear slimmer. The process is achieved when certain parts of the image need to be reduced. For instance, when we are editing a human photo, we might want to change the legs and chins. Slimming these particular parts of an image requires experts who are able to maintain the originality of the image while improving the quality for a particular occasion.

Imagine you had different photos that have a poor background, and you needed the backgrounds to be changed to suit your needs. The first step here is to seek our services. Clipping Photo India has photo retouching experts who edits the background according to your needs. In this case, we can either remove the background that is not suitable and add the most suitable one. The process entails using layers and superimposes to change the background.

After conducting all the necessary changes based on the needs of the client, we can as we well recommendable high-quality printing services that based suits your occasion for physical copies. During the printing period, we ensure that the properties of the image remain as needed. The changes which we do in these images are used to improve the appearances of the images and hide the elements that are not needed. These changes have brought a debate on whether photo retouching is ethical after all. Making these photos look slightly different from the original ones comes with a lot of critiques.

What are the Ethical Issues Related to Photo Retouch?

The act of manipulating photos has been used for a long time. The earliest example of image editing can be seen from the Abraham Lincoln image. The photo only featured Lincoln head but with John Calhoun’s body. Photo editing was mostly used for a political purpose at that time. Similarly, photo retouching was mainly used for a political reason. The influential people would bribe photographers to enhance their portraits. The politicians wanted to gain an upper edge more than their competitors by editing their photos to look more appealing. So, what exactly is wrong with photo retouching to raise ethical concerns?

1. Authenticity

As a retoucher, we understand that our work can create a different perception in the outside world. Critics argue that retouching affects the authenticity of an image. Many people no longer fancy perfect visual images. Everyone can identify an image that has been edited or Photoshopped. This is because more editors and influencers use editing and retouching tools for improving their physical appearances. More audience wants to see real-life images and would appreciate discovering their diversity from the inborn imperfections. Retouching erases all these imperfections making everything look artificial. Brands have continued to boycott unrealistic and over-retouched images.

2. Honesty

The need for ensuring honesty in the images used for various occasions is important. However, photo retouching raises a lot of honesty concerns and moral issues. In most cases, retouched images communicate false messages which makes the person or an organization seems like lying to the audience. For instance, assume you have ordered a cloth online, and you already imagined how beautiful those clothes would be when you wear them. When the package arrived, the reality from the delivery did not meet your expectations. The quality was not as good as shown in the images due to photo retouch applied and did not fit you as expected. The customers’ initial expectation was so high based on the images in the site, and they now feel upset. These type of situations makes many brands avoid applying excessive editing on the photos.

3. Responsibility to the customers

The last argument against photo retouching is that companies need to be responsible for the messages they communicate to the audience. Let’s assess the diet and body slimming approaches shared online. The rate of obesity is high in contemporary society. Many teenagers receive messages on diet methods that they can use to get those unrealistic over-retouched bodies of different models online. However, no one is telling these teenagers who want to acquire these perfect bodies that those pots, wrinkles and curves are natural and common. However, unsuccessful attempts to lose the weight and gain unrealistic body standards can lead to frustration, apathy and anxiety among the customers.

However, despite all these ethical issues and criticism raised against photo retouching, Clipping Photo India still advocates for its use to improve the appearances of the objects. We have provided you with a number of reasons which make this service still important for you. Whether you have an online store or run and advertising firm, the quality of the images you use to get your customers attention is essential.